金雪花奖作为中国滑雪产业最具影响力的年度奖项，皆在表彰为中国滑雪产业作出杰出贡献的企业组织与个人。金雪花奖颁奖典礼与中国滑雪产业论坛同期举行。2018年金雪花奖评选共收到全国滑雪爱好者的36.2万张选票，评奖网站访问量高达882万次。

Golden Snowflake Awards is the only initiative to recognize, reward and celebrate excellence in the Chinese ski industry. Our aim is to drive up standards within the Chinese ski industry by rewarding the individuals and organizations that are leaders in their field. During the year 2018 voting period, we received 362 thousands votes for 199 nominees and the voting website got 8.8 millions page views.